The brand

For over a century, General Tire has been producing tyres that stand for quality, grip and reliability – both on and off the road. A trusted name in the SUV and 4×4 segment, the brand also provides tyres for passenger cars and vans.

General Tire’s strength lies in the combination of experience and specialisation. The brand targets drivers who expect more from their tyres: performance in tough conditions, comfort in everyday use, and grip when it matters most. Thanks to intelligent tread designs and durable materials, the tyres offer stability, control and a long lifespan, whatever the surface.

Whether you drive in the city, on the motorway or off the beaten track – General Tire has a tyre that suits both your vehicle and your driving style.

General Tire – Anywhere is possible.