Privacy policy

Last update: 8 September, 2020

If you order something from us, we need your details. Security and privacy are very important to us. We would like to explain to you what we do with your data and how we protect it. We would also like to inform you of our cookie policy.

Do you have any questions or complaints? Please fill in our contact form.


General Tire

This privacy statement applies to all personal data that General Tire processes of everyone who has had contact with us, such as (website) visitors, customers and business contacts. Personal data is all data that can be traced back to an individual. For example, a name, (email) address or date of birth, but also an order history or browsing behaviour. We receive this information from you when you visit our website, create an account and fill in certain information or when you contact our customer service.

This privacy statement discusses the different ways in which General Tire collects data and the purposes for which data can be used. General Tire continues to develop and optimise its services. This privacy statement may be amended from time to time as a result. General Tire therefore advises you to read the privacy statement regularly so that you remain well informed.

Collected data and purposes of processing
If you order something from us, we will ask you for certain details. We need these, for example, in order to be able to implement the agreement. The law requires us to retain data related to your order for seven years.
We collect and process personal data for the purposes set out below. The numbers for these purposes will always be referred to below.

  1. In order to provide and invoice our services;
  2. In order to be able to process your orders and to inform you about their progress;
  3. To be able to communicate with you (including sending messages);
  4. To be able to carry out analyses for reporting purposes (market research);
  5. In order to tailor our services to your needs;
  6. In order to optimise our services;
  7. To be able to offer you extra services and benefits;
  8. To be able to inform you about General Tire products, events, special offers and promotions;
  9. To be able to show personalised advertising;
  10. To provide information about you to third parties if you have given your consent;
  11. To provide information about you to third parties if we are required to do so by legislation or regulations (e.g. to investigative bodies);
  12. In order to be able to check whether you are able to meet your payment obligations, as well as to check any facts and factors that are of importance to the responsible conclusion and/or performance of the agreement;
  13. To secure, adapt and improve the website;
  14. To verify your identity and prevent fraud.

We appreciate the trust you place in us and will do everything in our power to protect your personal information.

Pin/Credit card payments
In order to process your purchases from us or from one of our partner companies (suppliers/retailers/producers), we process the following data:

  • When you have made the purchase
  • With which partner you have made the purchase in question
  • Transaction history
  • Method of payment
  • Time & Location
  • Country of origin of the credit/debit card

We use this data for the following purposes: 1, 2, 4, 10, 11, 12, 13, 14.

Use of
Visiting the website
If you visit, we collect certain information from you by means of cookies. Cookies are small pieces of information stored on your computer by your browser. uses cookies to recognise you and to be able to be of service more quickly on a subsequent visit. In addition, the cookies enable us to increase online user-friendliness and to monitor how the site is used, so that we can improve the quality of our services on that basis. Read more about our cookie policy.

Depending on your use of the website, we collect the following information:

  • Email address
  • Name, address and place of residence
  • Phone number
  • Clicking behaviour
  • Transaction history
  • IP-address
  • Information about your computer
  • Duration and time of the visit
  • Login details
  • Bank and payment details if a purchase is made
  • Products purchased

We use the data we obtain in connection with your use of the platform for the following purposes: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14.

Social Media
General Tire is present on various social media such as Facebook, Instagram, Pinterest and LinkedIn in order to continue to inspire you. If you follow General Tire through social media, or communicate with or about General Tire through social media, we process the following data so that we can optimise the content of our social media activities for our customers as much as possible:

  • Profile information of the social medium concerned
  • The viewed and posted content and messages relating to General Tire
  • Metadata stored in the platform
  • When you participate in a promotion or competition, additional information may be collected, which you will be informed of before you take part.

We use this data for the following purposes: 3, 4, 5, 6, 7, 8, 9, 10, 12, 13.

Visit to a partner; retailer/products related to viewing our products.

Camera surveillance
Security cameras are present at almost all of our partners. You will be informed about this when you enter the shop in question and the cameras are clearly visible. For more information we refer you to the partner organisation.
General Tire accepts no responsibility or liability whatsoever herein.

(Customer) Service
If you contact General Tire by means of the contact form, we collect the following information in order to process your complaint, request or question in the best possible way:

  • Email address
  • Phone number
  • Subject and content of correspondence
  • Name, address and place of residence

We use this data for the following purposes: 1, 2, 3, 4, 5, 6, 7, 8, 12, 13, 14.

Information about General Tire services
Email newsletter
If you wish, you will periodically receive the General Tire newsletter by email. The newsletter contains information about General Tire products, services, promotions and possible activities and is tailored as much as possible to your interests and preferences as they are known to us.

If you receive the General Tire newsletter, we collect the following data:

  • First name and surname
  • Email address
  • Date of birth (optional)
  • Preferences
  • Time of opening the email
  • Clicking behaviour of email

We use this data for the following purposes: 3, 4, 5, 7, 8, 9, 10, 12, 13.

If you no longer wish to receive the newsletter, you can unsubscribe at any time.

Customer satisfaction survey
If you participate in an General Tire customer satisfaction survey, we and our partners will process the following data so that the results of the survey can be used to improve the platform in the broadest sense of the word:

  • Email address
  • Reviews
  • Survey results
  • Name, address and place of residence (only at your request)

We use this data for the following purposes: 4, 5, 6.

In addition, we also use the reviews for publication, but of course only after you have given us your explicit approval.

Finally, General Tire stores information (including the IP address you use) for the purpose of compiling usage statistics and for the security of the website. In doing so, we make use of the services of third parties.
In order to check whether you are able to meet your payment obligations, as well as to check any facts and factors that are important for the responsible conclusion and/or performance of the agreement (at a distance), General Tire may ask you to provide additional information, such as a copy of proof of identity. As part of this process, your Citizen Service Number (BSN) may be made illegible. The copy of your identity document will be destroyed as soon as the check has been carried out.

Transmission of data to third parties
Our website may use the services of third parties to process your data in accordance with this Privacy Statement. For example, service providers, partners and advisors who provide us with a service, cooperate with us in certain business activities, advise us or work with other business parties. These third parties act as processors for General Tire. General Tire ensures that these parties provide sufficient guarantees with regard to the technical and organisational security measures. Third parties acting as processors for General Tire have entered into a processor agreement with General Tire which includes that they will only process your data on behalf of General Tire.

General Tire has taken appropriate technical and organisational measures to protect your data against loss or improper processing. For example, a firewall and encryption measures are used to prevent access to data by unauthorised third parties. The user data is stored in locations that are both physically and technically secure. It also logs who has had access to the user data. Only a select group of employees have access to customer data based on their job profile. Those employees who have access to customer data are trained in advance and instructed on how to deal with this data, and they are subject to an obligation of confidentiality.

Transfer of business
In the future, one or more components or assets of General Tire may be transferred to a third party or General Tire may merge with a third party. In that case, your personal data may also be transferred to this third party. General Tire will inform you in such cases.

Third party websites Our website may contain hyperlinks to websites of third parties. General Tire has no control over the websites of third parties to which links are provided. It may therefore be the case that a different Privacy Statement applies to the use of these third-party websites. This Privacy Statement only relates to personal data obtained by General Tire. General Tire does not accept any responsibility or liability for (the operation and/or content of) third party websites.

Retention periods General Tire shall, in accordance with the law, retain personal data no longer than required in a form which permits the identification of the data subject, which is necessary to achieve the purposes for which it has been collected or for which it has been subsequently processed.    What rights can you exercise with regard to your data?

Right to information

You have the right to a comprehensible explanation of how we handle your personal data and what rights you can exercise in that respect. In this privacy statement we have therefore explained what information we collect from you and how we deal with it.

Right of access and correction If you would like to know what personal information we have about you or if you would like to change or delete information that you are unable to change via your General Tire account, please contact us via our customer service department.
If you disagree with the way in which we process your personal data, you can ask us for adjustments. This may be the case, for example, for the data we use for direct marketing. For example, you can ask us to no longer use your data for personalised recommendations on the website. This right also applies to other data we use about you. For example, you can choose that we forget and continue to forget the data about your browsing and search behaviour. Furthermore, you may withdraw your consent to the use of your data, in whole or in part, at any time.

Right to data portability
You have the right to receive data you have given us, such as your name, (email) address and order history, in a machine-readable format, so that you can store this data in a database. If you would like to exercise this right, you should contact our customer service department.

Right to Restriction
You can also request that we restrict the processing of your data. This means that we are allowed to keep your data but not to use it. If you would like to exercise this right, please contact our customer service department.

Right to be forgotten/request to delete account
If you wish, you can ask us to delete any of your personal data that we have. If you ask us to delete your account, we will delete the information that can be traced back to you. We will retain the data that we are required or permitted by law to retain. You can arrange this through our customer service.

Right to submit a complaint
If you do not agree with the way in which we handle your data, you can lodge a complaint with us. If you have a complaint, we prefer to resolve it with you. You can contact our customer service for this. But you also have the right to lodge a complaint with our complaints officer. You can do this by emailing Finally, you can address your complaint to the Personal Data Authority.